5 Omni-Commerce Business Improvement Strategies for Brands

5 Omni-Commerce Business Improvement Strategies for Brands

These days, simply having multiple channels to cater to consumers is often not enough. To remain relevant in today’s market a brand needs to implement a few sound omni-commerce strategies to thrive and dominate.

Customer demands have changed dramatically over the past few years since the arrival of e-commerce and Internet shopping. These days consumers expect to have a smooth, seamless, and consistent experience across all channels of a brand. As a result, businesses these days have to try very hard to meet customer expectations and demands. 

Having solid omni-commerce strategies in place is key to making your omni-commerce business succeed. Therefore, in this article, we will outline 5 simple omni-commerce strategies. These strategies can be used to fully capitalize on your omni-commerce business.

Person Surrounded By Commerce Channels Such As &Quot;Web&Quot;, &Quot;Store&Quot;, &Quot;Phone&Quot;, Etc.

What is Omni-Commerce?

Before we introduce the 5 best omni-commerce strategies, let’s first define omni-commerce. This is for those who are still new to this concept or are just starting with omni-commerce.

Omni-commerce means using multiple “channels”, both online and offline, to conduct business tasks such as marketing, sales, customer support, payment transfers, etc.

A brand that uses multiple channels to do business is an omni-commerce business.

For example, a brand with a brick-and-mortar store can become an omni-commerce business by also having an e-commerce website, a social media account, several kiosks, etc. Since this brand sells products or services both online and offline, it is an omni-commerce business. This is one of the two most popular types of omni-commerce business models.

According to a study, a brand is estimated to lose 10% – 30 % of sales if they don’t sell on multiple channels.

Omni-commerce is a method through which brands can achieve the following sought-out goals:

  1. To increase brand exposure and visibility
  2. To make more sales

In addition, more than 53% of retailers are investing in tools and technologies to sell through different channels. Therefore, if you would like to remain ahead of the game, you should also consider investing in an omni-commerce business model.

For a more detailed look into omni-commerce, please see the following article Ultimate Guide to Omni-Commerce.

Omni-Commerce Store Illustration

Benefits of Omni-commerce

Let’s look at some of the benefits you can get from an omni-commerce business.

Since omni-commerce involves selling from multiple channels, this can result in two things.

Firstly, with more channels, you are giving your brand more platforms to be exposed to potential customers. As a result, the awareness of your brand will increase with each additional channel you add to your omni-commerce business. Therefore, running an omni-commerce business with multiple channels can also be seen as a good marketing strategy.

Secondly, due to the increased awareness of your brand, you will increase your chances for sales. This is because the more people know about your brand the more chances you have to convert them into paying customers. In addition, having multiple channels for selling products will allow customers to buy your products from their preferred channel. 

For example, having an e-commerce store will encourage customers to order your products online if they can’t come to your physical store in person. Similarly, a brick-and-mortar store will provide an outlet for those customers who are not comfortable purchasing online.

Lastly, having an omni-commerce business gives you the ability to keep up with the constantly changing commerce landscape. 

By transitioning to an omni-commerce business model your brand will have taken the first steps to remain relevant in today’s fast-paced markets. This will surely make your brand flourish and prosper in the long run. 

People In Front Of A Large Screen Showing A Website.

What is an Omni-Commerce Business Strategy?

An Omni-commerce business strategy is a plan that makes your omni-commerce business more efficient and profitable.

Once you start an omni-commerce business, you will need a solid plan of how you will go about doing things like:

  1. Marketing
  2. Selling
  3. Providing customer support
  4. Fulfilling orders
  5. Controlling stock and inventory
  6. Etc.

A good omni-commerce strategy is one that provides consistent services and results across both online channels, such as websites, and offline channels, such as a brick-and-mortar store.

Without a proper omni-commerce strategy in place, you will struggle to run your business due to a lack of focus. Using certain omni-commerce strategies will enable you to focus your resources on a specific task(s) that will benefit your business in the long run. It is also worth investing in certain omni-commerce tools that are designed to help manage omni-commerce business operations.

For example, one of your omni-commerce strategies might be to bring more customers from your website to your physical store. This is because your physical store might be more suited and equipped to deal with a large amount of traffic than your website.

It is, therefore, important for brands to analyze which omni-commerce strategy will be best for their business model.

Icons And Illustrations Of A Desktop Monitor, Earth, Tools, Messages, Etc Against A Green Background

5 Omni-Commerce Business Improvement Strategies 

Let’s now take a look at 5 omni-commerce business improvement strategies that can help you make your business more efficient.

These 5 strategies can help you overcome certain obstacles by providing you with a clear goal for what you need to achieve.

1- Install a Product and Store Locator Widget

The first omni-commerce strategy we will discuss involves adding a product and store locator to your website.

A product and store locator can be very valuable features to your website because of what they can offer your customers.

With a product locator widget, you will be able to display all your products in a neat and organized way on your website. As a result, your customers will be able to quickly and easily find what they are looking for without getting frustrated.

Once your customers find a product they like, they might want to come to your physical location (store, warehouse, pickup point, etc.) In this case, a store locator widget is just what they need to be able to quickly and easily reach your physical location.

A store locator widget is essentially a map that displays all your store locations. In addition, the store locator tag and store locator widget can also provide your customers with accurate information (address, location, directions, store timings, etc.) on how to reach your store(s).

Certain software applications, such as WP Maps, can add a product and store locator widget to your website in mere minutes.

12

The Ultimate Store and Product Locator Software!

  • Get more customers to your stores.
  • Fully customizable Store Locator to represent Your Brand.
  • Full customers Analytics
  • Managing store products is a piece of cake!

2- Focus on Providing a Good Mobile Experience

 Nowadays, alot of people use their mobile devices for a lot of tasks, including shopping. Therefore, one great omni-commerce strategy to maximize sales is to provide a solid mobile experience for your customers.

 In fact,  it is reported that about 51% of people make purchases on their phones while inside a store. This statistic clearly indicates the importance of providing a good mobile experience for your customers, as it can result in increased sales.

A solid mobile experience involves making sure that your website is responsive on mobile devices. In addition, you also need to make sure that all of the features that are available on your website (on a desktop) are also available, to some degree, on a mobile device.

Other options to consider for your website are load times, product selection, payment options, etc. Furthermore, it is important to make sure that your customer is not inconvenienced by using a mobile phone to browse your website.

3- Use Analytic Data

One of the most underrated omni-commerce strategies is using analytic data for better decision-making. This is a strategy that is used by 57% of businesses to determine the best strategies and changes to sell more products.

One of the best ways to know what your customer wants is to know what he/she did in the past. Customers browsing history, previous purchases, frequency and time of purchases, etc. can be very valuable pieces of information. Furthermore, this information may help you predict (to a certain degree of accuracy) what the customer’s next move will be.

Analytic data can also be applied to stores and products. This will allow you to see which of your products and stores are the most and least popular among your customer base. Furthermore, you can use this information to focus on which products and stores need more of your attention.

4- Add or Reduce Channels

Running an omni-commerce business is no walk in the park. The presence of multiple business channels can cause a daunting experience for many brand owners.

Therefore, one effective omni-commerce business strategy is to recognize when to add or reduce business channels.

If you can manage extra channels, then you should properly plan to add these channels to your business model.

Similarly, if your omni-commerce business has so many unmanageable channels then you should consider closing a few channels. After all, it is better to operate with a few channels that you can properly manage rather than having so many channels that you begin incurring losses.

5- Inter-connected Channels

The last omni-commerce strategy we will discuss in this article involves having inter-connected channels.

Having inter-connected channels means that all your business channels (sales, marketing, support, etc.) are able to communicate with each other. As a result, customers will get a smooth and seamless shopping experience if they ever decide to switch channels. 

For example, a person who preorders a product online can collect their product in person from a pickup point. This is because both the website and physical location will be able to communicate the customer’s information with each other.

Having inter-connected channels essentially turns your omni-commerce business into an omnichannel business. Furthermore, brands that have omnichannel customer engagement see a 9.5% increase in yearly revenues. Therefore, venturing into the omnichannel space could be a worthwhile experience for a lot of brands.

To learn about the difference between omnichannel and multi-channel (omni-commerce) business models, you can give the below article a read: Omnichannel vs Multichannel Commerce: What is the Key Difference?

The  Word &Quot;Conclusion&Quot; Against A Green And White Back Ground.

Conclusion

Omni-commerce business models are one of the best ways to conduct business in today’s ever-evolving world of commerce.

However, an effective omni-commerce business needs a concrete omni-commerce strategy to achieve your desired goals.

Without a solid omni-commerce strategy, you will find it difficult to effectively run your business. 

The 5 omni-commerce strategies mentioned in this article are simple and easy to implement. Hopefully, you will find at least one of these omni-commerce strategies to be useful in running a successful omni-commerce business.

If you would like to explore more diverse topics related to e-commerce, please see our blog page.

Waleed Daad Khan

Waleed Daad Khan

Digital Marketing Consultant

Waleed Daad Khan is a results-driven Marketing Consultant with a passion for Businesses. He holds certifications From Wharton, McKinsey, Hubspot and SEMrush, and has helped businesses of all sizes improve their online visibility and reach. With 4 years of experience in the field, Waleed stays up-to-date on the latest digital marketing trends to deliver cutting-edge strategies.

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